A simpler experience. Stronger conversion

Familjekortet gives Swedish families exclusive offers from hundreds of partner brands, free of charge. Our redesign of the website and app turned more visitors into members, with simpler flows and a refreshed design that helps families find relevant deals and act on them faster.

We started with a UX audit of the platform to prioritise where design could have the biggest impact on conversion. Designing mobile-first, we reworked the navigation so families find what matters to them faster, with the right brands and offers front and centre. The result is a cleaner, more effective experience that makes every visit more valuable, backed by a fresh design system that keeps Familjekortet consistent as it grows.