BUBS — a bold candy brand, built to scale online

BUBS is one of Sweden’s most loved candy brands, known for its playful flavours and an identity that’s impossible to miss on a shelf. In 2026, they wanted a website that could carry that brand online — a cleaner, more flexible experience that could grow with their range, flex across markets, and be run day-to-day by their own team.

Landing Pages Overview of the BUBS website pages with products, news and FAQ in pink and yellow
BUBS

BUBS is one of Sweden’s most recognisable candy brands — and growing fast. Their existing website no longer kept pace with the range or the energy of the brand, so we rebuilt it from the ground up. The new site looks and feels unmistakably BUBS, with a flexible design and CMS that the team can run themselves. The site, CMS and page structure were built to be themeable and simple to manage, so new products, content and markets can be added without a rebuild. The result is a digital presence that stays true to the brand and scales with it, ready to grow into new markets.

Services

Web Design

  • Site structure
  • UI Designs
CMS Structure

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BUBS product pages for Sweet Banana Toffee Ovals and Raspberry Salty Licorice
Labels Taste profile scale showing sweet, sour and salt levels for a BUBS candy
Design component of BUBS candy bags shown in 90 g and 200 g sizes
Landing Pages BUBS About page and campaign section with candy bags in bright colors

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