SPP Retirement Dream Generator
SPP strives to provide customers, their companies, and their employees with the best occupational pension solutions based on their needs. In 2022, they wanted to build a brand-positioning and lead-generating experience that could live at events and inside marketing campaigns.
Client
SPP
Year
2022
The goal was to create an engaging experience using generative AI solutions that had recently been launched. A key aspect of the project was a focus on inclusion, ensuring that the experience and AI-workflow would work for everyone, regardless of how they look.
While early iterations of generative AI had all sorts of biases, we designed a workflow to bypass biases and avoid exclusion. The tool turns a few personal inputs into unique, shareable retirement dream content — giving SPP a powerful way to start real conversations with potential customers and convert engagement into leads.
Services
AI Development
Web Development
UI Design
Inclusive AI
Built to work for all
7000+
Leads generated
1M SEK
in pension created
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