Consumers lack transparency in the carbon footprint of the products they consume. Merchants lack a simple way of calculating that footprint. Doconomy had a concept to solve these problems but needed a user experience.
During our process we took a conceptualized solution, materialized it as a high-fidelity prototype, and tested it with users to ensure it was solving the problem. Having tested the prototype we developed and delivered a user-validated MVP of the solution.
The 2030 Calculator is a free tool that allows merchants to calculate the carbon footprint of a product with limited supply chain knowledge.
Consumers lack an experience that incentivises merchants to be more transparent and responsible with the climate impact of their products. Merchants lack a simple experience to respond to that need.
Together with Doconomy, Jungle combined Design Thinking with Agile development to design a business offering that solved the problem, as well as developing the first product. This included fast testing & iteration. User needs defined the business goals, which were enabled by technology.
Planet Loyalty by Doconomy allows merchants to share the carbon footprint of their products to gain a more transparent relationship with their customers, all the while compensating financially for their impact on the planet.
Jungle has been collaborating with Hyber on their user experience for a year now. They have used Jungle’s human-centric approach to identify and execute improvements in their product, as well as to improve conversion.
Afripedia had noticed conversion issues and drop-offs within the signup experience of their service.
Jungle interviewed a range of users to better understand their experiences when signing up for Afripedia. Based on these insights we created a user journey and plotted pain & gain points as well as touch points within it. By defining pain points and touch points, we were able to design an improved signup experience.
Jungle interviewed Padel players to understand the problems that they were experiencing and identified a need for better skill level matching.
We created an app in which users can organise matches with friends or find players within the community to play against. The app uses a chess-based algorithm to dynamically update player skill levels according to their match results.
Jungle collaborated with ATG to develop the concept for their new game and design the experience.
ATG adopted Jungle's design thinking approach and took on multiple sprints, consisting of rapid prototyping and user testing. Jungle worked closely with a cross-functional ATG team to continuously iterate the experience over an 8-week period.
We are working with an exciting new client, using Jungle's design process to create a new game!
We worked with a high-paced sprint structure that tested designs weekly and iterated them accordingly - resulting in our most user-tested design so far!
We can't wait to see it in action!